Ep. 46 – The Big Transition

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It’s been a while since I published a podcast, I’m so bad. Last time I came to you guys I was talking about how to make a hard decision. I believe it was July 9th. And that was in response to a really big move I’ve made in my business personally, which was to step down as the VP of Marketing for Clickfunnels, and to go back out on my own.



So basically since then, until now, I have been transitioning. Really in a lot of transition, and for someone who doesn’t like transition that’s been a little tough. So this podcast episode today is really just to tell you kind of how the transition has been going. I feel bad sometimes because I know everyone listening to me wants to have really good takeaways for their own business, so I’m going to try to make this as approachable for you guys as it is just me sort of explaining where I’ve been.

Because I know a lot of us go through transition. We have a 9 to 5 and we leave the 9 to 5. We have partnerships, we leave partnerships. We have business ideas, we pivot. It’s funny, I realized that I have left the 9 to 5 twice now. The first time that I did it was in what I would consider great crisis in my life. I was pregnant, I was getting a divorce, 3 kids, baby on the way, not a lot of money, tons of upheaval. So I remember leaving that 9 to 5 and it felt like the scariest decision I ever made in my life. And I actually help a lot of people leave the 9 to 5 through Create Your Laptop Life, Digital Gangsta, other courses that I’ve put out there. And it was 5 years ago, so I think part of me had forgotten just how scary it is, even though I knew it was at the time.

And leaving Clickfunnels was really scary. And I had this epiphany that, even though it was a completely different situation, I was working remotely. I was working from my laptop, so to speak, I was a partner at Clickfunnels, not just an employee. There was a lot of things that were different about it. The biggest difference being that my life is a lot more stable now, my financial situation is entirely different. I realized that it was still scary to leave.

And I say that to you, for any of you listening who either haven’t left your 9 to 5 yet, or you’re in a business model and you’re considering pivoting. The realization that it will never feel good to do that, it will never feel good to pivot, it will never feel good to leave. If you’re waiting for a feeling to drive your decision making, you’re going to wait forever.

And this was no more real to me than when I had to say I was leaving Clickfunnels. Because from an objective point of view, my life situation, my financial situation, my business, everything is fine, I’m not jumping into the great unknown with no money or no business model to lean back on. There was a lot of security really, logically looking at my life. And yet, I still felt afraid.

So you’re going to need courage any time you make a big pivot, you make a big change. The one thing that I realized in this whole process of leaving was that my anticipation of the event is always far greater than the event itself. The amount of anxiety and fear and turmoil that I felt leading up to making the decision to leave, was far more painful than the actual leaving.

So for, especially if you’re a worrier, anticipation is brutal. So just remind yourself when you’re in that swirl and you’re not sure whether or not to make a decision in one way or another, probably the emotional turmoil you’re feeling in that moment, is worse than what it’s actually going to be to actually walk it out.

I remember in church when I was younger, a mentor, youth leader said to me, “Julie, you always only have the grace that you need for the moment that you’re in.” It’s never like grace gets stored up, or strength or courage gets stored up and it’s in reserve for some vat for you later. It always comes at the moment you need it. So worrying and anxiety and anticipation, all that stuff is so useless because it doesn’t build up your vat of courage or strength or grace. It literally just makes it less likely that you will be able to handle the grace and the strength once you get it, to do what you have to do, because you’re so exhausted.

So I hope that speaks to somebody today, listening to this. And you know, I recognize that oftentimes if you are a control freak or if you are a worrier, or someone like that, you wrongly associate your success or the fact that you have what you have, you wrongly associate that the worry or the turmoil is what caused that success, when it really isn’t that at all.

So I have been in transition. I’ve also started an email series for any of you guys who are following me on email, which you should be, and if you’re not I really recommend that you go to JulieStoian.com, that’s STOIAN, that’s how you spell my last name. And you go and you opt in right on the home page of my website. Because I spend a lot of time writing emails to my followers, and this is probably the most, the clearest way I communicate. So if you’re not on my email list, you should totally get on my email list.

Since the transition, so since July 9 to today, so many things have happened. I’m going to try to catch you up in a few minutes or less. So the first thing is I announced my plans for the Digital Insiders. For those of you who don’t know what that is, it is a mastermind and coaching program, designed not for beginners, but people who are growing, who are in the process, they’ve already validated an offer and now they’re trying to grow and scale.

So that program, I brought a new coach, and a new coach that has actually been a friend and a fellow colleague for over a year, and he’s absolutely brilliant, you’ve probably heard me speak about him, his name is James Friell. And he is partnering with me in the Digital Insiders to bring delivery operations, finance, that type of training and coaching into the program, which he is an expert in, whereas I am more an expert in marketing and sales.

So we are actively looking for Digital Insiders, new insiders. The program is entirely capped, it’s not a scalable program, it’s never designed to be more than 100 people. Once 100 people are in, we close the doors, and don’t open it again until someone leaves. So if you are interested, and you’re listening to this and have a business and you hit your first 10k month, you have your first 100 students, or 100 customers, and you’re ready for a mastermind and a coaching program, I would invite you to apply.

So that was the first big announcement I made. Second one, Digital Gangsta is open again. I had a lot of people, in fact, randomly as an aside I Googled my name the other day, and someone is running an ad on Google that said, “Julie’s Digital Gangsta may be closed, but Agency Igniter is open.” I was like, “Whoa, look at that.”

But actually the ad is wrong, the Digital Gangsta is open, it is open for enrollment from now until August 12th. So if you are listening to this and it’s past August 12th, you may want to check in with me. But if it is before, I am doing a big, all day teaching event giving the Digital Gangsta students all kinds of new content. That’s going to be happening August 12th. It’s going to happen live, and you’ll definitely want to be enrolled in the program by then.

So that was the second big announcement. The third is that we are coming up on our one year anniversary of Funnel Gorgeous. This is a brand that Cathy Olson and myself cofounded a year ago. So we’re doing a couple of things, number one, we just finished our first Funnel Gorgeous retreat, which I’m going to be writing and doing a podcast episode on marketing lessons I learned by being at Disney World with my Funnel Gorgeous people, so that was super fun.

We’re also going to be deep diving into what the first year of business looks like for us. All the numbers, what we did right, what we did wrong. And she and I are going to be giving that presentation to anyone who is in either her inner circle, or in my Digital Gangsta program. And that is going to be, I think probably one of the most valuable things that I could give my students, because it goes through step by step, in order, what we did in the first year in our info product online business.

So that was another announcement I made. I’m telling you, there was a lot that’s happened in the last 20 days. And lastly, the next announcement that I made is that Create Your Laptop Life, which is the name of this podcast, which is my membership for beginning entrepreneurs that are trying to leave that 9 to 5 and get into online business. That program is now officially back under my brand. It was tied up in partnership with Clickfunnels, but it is back under my brand, so you can go to createyourlaptoplife.com and you can join. It’s a dollar trial for two weeks, and then $49 a month.

Inside that program there are job opportunities, there is content, and the most valuable part for most of the members in there, is that I will go live once a week and answer all your questions. So consider it like a safety net for you as you’re building out your business.

So basically that’s what I’ve announced in the last, I don’t know, 20 days or so through my email. So I just wanted to give you guys a catch up here, who are my podcast listeners. Just as a reminder, leaving Clickfunnels reminded me so much of how much it pays to not be afraid to be who you really are. And I was afraid because I thought I was going to let people down at Clickfunnels and the community, and you know my mentor, Russell Brunson. I thought that my students and my followers would feel let down. I was really gripped with a lot of fear.

And when I finally stepped outside of that fear and did what I needed to do for myself and for my family, I found so much support. So if you are not being who you really are, if you’re afraid to be who you really are on social media, if you’re afraid to be who you really are in your marriage, or to your family, or you are sort of kind of changing your personality to make someone happy, I just want to encourage you that most of that fear is completely unfounded. That there are people that will support and cheer you on in your real self.

And also, really the best impact that you can make on this world, on the people that you care about is when you are living authentically as yourself. And that’s not a cliché term, that’s really when the things that you think, and the things that you say, and the things that you do are all in alignment. So that has been a big lesson for me, and I just appreciate all of you who have been following on my journey, and thank you to those who have reached out and just supported my transparency, which has been hard and felt a little bit like a vulnerability hangover, but I know it was the right thing to do.

So I appreciate you all, and I will talk to you soon.