When to Pivot Your Business

There usually comes a time when we all think about whether to pivot what we’re working on in our business or stick with it. In fact, this episode was inspired by a woman who asked me this in a recent email.

I’d first like to make the distinction of whether you’re selling services or a course.

For a lot of services, there’s a proven market that people will buy these services every day and service providers are making good money. In this episode, find out what I recommend you do to make sure you’re one of those service providers.

If you’re trying to sell a course, figure out whether there are any other courses similar to yours. If there are, are they making any money? Use the tips from this episode to decide whether to keep with it or go back to the drawing board.

What’s one thing you just can’t figure out whether you should keep trying or pivot? Let me know in the comments below!

 

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Video Transcript:

Hey there, I’m Julie and today I’m talking about when to pivot or when to stay the course.

I had a message in my inbox this morning from a woman who said, “Julie I’ve been trying so hard to make this work and I just don’t know when is the right time to give up and move on to

something else or when I should stick with it.”

I thought about it for a while and I decided that was a really good question and here’s the answer that I came up with.

So the first distinction I want to make is are you trying to sell a course or are you trying to sell a service?

Let’s focus on the services.

First, let’s say you’re trying to sell social media management, copywriting, web design,

funnels, ads. The market has already shown you that people buy this stuff. People are selling it everyday making lots of money. And there is a high demand.

Now yes the market is saturated but a lot of markets are saturated so you can’t use that as an excuse. So if you’re trying to sell something and it’s not selling but there are lots of other people selling it, then chances are something’s wrong with your messaging in your angle.

In those cases, I would say do not give up. Keep changing your messaging in your angle until you sell it. And the goal with service providers mainly is you want to try to sell it one to one first.

You go to Joe. You ask Joe. Joe says yes. Joe buys your service. Don’t try to just run Facebook ads right out of the gate. It’s not gonna work. You sell one to one. Then you go into groups or networks business after-hours. And then you go to the masses and you can do funnels and ads.

The market has already proven that people will pay for this so it’s a matter of you sticking with it, changing your message again and again and again until you get it right. And until someone buys.

If you’re selling a course on I don’t know… pumpkin candle-making and nobody’s buying it, the first question I’m going to ask is are there any other pumpkin candle-making courses out there?

And if there aren’t, are there any other candle-making courses out there? And if there are, are they making any money?

If there’s a market out there and people are making money then chances are your angle is wrong or something’s wrong with your marketing. But if there’s nothing else out there and you’ve tried to sell this it may just mean that people don’t care.

And I know that’s really hard to hear but it’s so much easier to be in business in a hot market than to try to create a brand new market. And so in that case, I would say if you are really gung-ho on selling a pumpkin candle-making course, see if you can sell it to one person.

Then try to sell it to five, and then if you get that far congratulations because I don’t really think there’s a market for it, but if you get that far that’s awesome.

And then you can keep going.

But if you can’t even get one person to buy it. Your mom or your dad or your sister or your brother if even they won’t buy, it maybe you need to go back to the drawing board.

So as a general rule of thumb, look at the market see if the market is already selling something similar. If they are, it’s a good sign. It means that you just have to keep adjusting your messaging and maybe adjust your marketing tactics.

If there isn’t really a market, try to sell it to your neighbor or your mom and if you can’t then go back to the drawing board.

If this has been helpful, I know the best conversations happen after the camera stops scrolling let me know in the comments below what’s one thing that you keep banging your head against the wall on and you’re not sure whether you should keep trying or you should pin it. And for all the other videos and strategies that I put out, you can go to Juliestoian.com and see them there.