What to Do When You Plateau in Business

You started a business, gained some success, and are now at a plateau. What do you do to get to the next level?

Stalling out doesn’t have to be a permanent state. Get the momentum going again by first figuring out where your plateau stems from. Is it…

– A mindset?
– A skill?
– Your network?

In this episode, I discuss 3 reasons you might be at a plateau in your business, and tips to get unstuck to rise to the next level.

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Video Transcript:

Today I want to discuss what happens when you start your business, you have some success and then you plateau. How do you figure out what’s wrong and how you can get to the next level.

Alright so everyone has experienced this in business. Maybe you experienced it in dieting, in life, we get some momentum, we start to get success, and then everything just sort of stalls out. And how do you figure out how to get off that plateau?

I know in business I had a plateau because I believed something about business that was incorrect. When I got started, I thought that the number one thing I needed above anything else was skill. And skill is incredibly important, so I sought to learn the skill. I built the skill, I built my business and I got momentum.

But I plateaued. I couldn’t break a ceiling. I was making $2,000 to $3,000 a month and I couldn’t get past it and I didn’t understand why because I was really good at what I did.

The next thing that I learned was that skill actually is not the number one predictor of success in an online business. You know what is? It is marketing that skill.

The skill is cool, but the marketing of the skill is a lot better. And when I made that switch and I started to see marketing as more important than anything else in my business, everything changed, right? And my business started to grow and not only that, but I started seeing my customers’ businesses the same way.

It was great that you’re good at health coaching or it’s great that you’re good at knitting or horseback riding or home organization, but the marketing of that thing is going to get you to the next level.

Now I hit another plateau once I had skill and I knew that the marketing of the skill, the next thing was why couldn’t I seem to get past $20,000 or $30,000 a month? What was holding me back? And it was because I didn’t realize that in business your network is your net worth.

And I know we talk about that. We say that saying, it sounds really cliche, but the reality is is if you have the skill dialed in and you’re pretty good at marketing, you’re just not hanging out with the right people.

I’ve paid a lot of money just to hang out with the right people and it makes a huge difference because relationships act a lot like viruses. I’m actually sitting here, I’m recording with my videographer Dallin and you know what? Dallin was a friend of a friend and because of that strategic connection, it becomes almost an exponential virus that all the people I know he now knows.

And so you need to get in the company of the people that you want to serve or the people that are already serving the customers that you want. Get to know them and start to build that network.

I have a friend, his name is David. He runs the Internet Marketing Party. Super, super nice guy. Really awesome. Very successful. And he built his entire business by developing strategic relationships and understanding the value of a really powerful network.

So if you are hitting plateaus, the first plateau is probably related to skill or expertise. Do you have something the market wants?

The second plateau might have to do with the fact that you’re obsessed with the skill instead of the selling of the skill.

And the third plateau might have something to do with the fact that you’re not hanging around the right people. So go join a mastermind. Go Join a group coaching community, our program. Get yourself some new relationships.

I know the best conversations happen after the camera stops rolling. So if you are experiencing a plateau in your business, let me know in the comments below. And for more episodes like this, you can go to Juliestoian.com. I’ll see you next time.