All I can say is this…
There are TWO things I know to be true…and here’s ONE of them.
It’s the way people market businesses today.
It’s the fool-proof fail-proof way to be sure that no matter what business idea you have, even if it flops, you can leverage the skills you have to find new people, new ideas, and new businesses. Because you know how to market them.
It is my life’s work inside a program. A course that took the better part of six months to build, and years to learn. IF you want to become a digital marketer or make a team member a marketer, this is the program for you. You can learn more here.
It will save you THOUSANDS of dollars on so many crappy courses. The Digital Gangsta covers ads, copy, lead generation, funnel building, launching, social media, business building, mindset, and more.
This commentary below explains what skills you need in 2018 for Digital Marketing, and yes The Digital Gangsta covers them all.
The Question: “I want a skill list. I get that I need to know strategy, and that’s important…but what are the SKILLS I need for Digital Marketing in 2018?”
Skills + Strategy = Money. It just does. It’s not enough to have just one or the other. The Digital Gangsta is designed to teach you BOTH because hello…Money!
As I was pondering the skills needed for 2018, I found it difficult to separate them from the strategy they’re attached to. But I did it. So here’s the list I came up with (and the order is of no importance).
There’s LOTS of paid traffic opportunities that are worth learning like Pinterest Ads, Google Ads, YouTube Ads, LinkedIN Ads, etc. but if you have to choose one platform to master first, it’s Facebook.
On the heels of Facebook Ads, the Messenger Bots and Ads are going to explode…fast. Understanding how to drive engagement and access a user’s Private Messenger is going to extensively change the game. This is the new EMAIL MARKETING competitor, mark my words!
Webinars are not dead, no matter what anyone says. They are just becoming MORE engaging and more interactive than ever! Understanding how to create compelling content with webinars and stream them live is a must!
Sales funnels are more important than websites. In a crowded market, it’s absolutely imperative you have a way to carve a path for your ideal customer or client.
The Course Empire shows no signs of slowing down. Lots of business owners want to make online courses to generate more passive revenue. There are a million programs out there, but they all work the same. Learn one well, and you’ll be able to transfer your skills to all the others.
Meaningful Social Media is hot. This doesn’t mean, “okay Il’l post 3x a day.” This means, “Hey – we’re building this funnel or launch, so how should we use it meaningfully to reach the goals we have?”
It’s still one of the most valuable assets an online business owner has. Email marketing is still incredibly important in 2017.
What is SEO in 2018? Google’s Algorithm is incredibly smart. Keyword stuffing is gone gone gone. Instead, you need to focus on content rich content on a targeted topic, and optimized for social sharing and backlinks.
Websites are still important, but for up and coming Digital Marketers – the most you need to know is how to get a website up that’s good enough until they can hire a professional designer. My recommendation is you team up with a specialized designer/developer for the big projects, and have a “done enough” service for the beginning budget conscious clients.
This is SO important no matter how you specialize. Everything in 2018 requires compelling graphics and copy – from video montages, Pinterest pins, sales pages, and the like. You can’t ever go wrong focusing on honing in these skills, and practice practice practice makes better!
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As head coach over at Click funnels HQ, I teach people how to build funnels, how to get into the coveted 2 Comma Club, and how to make an extra $4k a month or more as a Click funnels affiliate. It doesn't matter what kind of online business you have, come and learn with me!More Profits, Please >
Join hundreds of other entrepreneurs living their laptop life. Learn how to get started, how to grow, and how to make it YOUR key to financial freedom and security. A membership community focusing on business growth and digital marketing.More Freedom, Please >
Join my mastermind where you rub shoulders with talented business owners working to scale from $100k a year to a million. This intimate group is by application only, has a max of 100 people, and is the way to get 1:1 support from me. Would love to hear from you!More Strategy, Please >