I’m going to give you 13 of my favorite free list building ideas. And I know I’ve talked about this before, but if you are stuck on this idea of an irresistible freebie and you want to build your list, you should pay attention to this podcast episode.
So first things first, when you create a free offer, you really want to create it with this irresistible curiosity. You want people to be like, “Ah, I want to know what’s in that.” So I actually recommend you write the headline and the tagline of the lead magnet before you actually create it. Make sure that it’s really curious and that it’s going to do well on a landing page, and then go build the thing that you talked about. So it’s a little bit reverse engineering, but it’ll help make that lead magnet convert higher.
Alright, so let’s dive into 13 different ideas. First, one of my favorites is called a swipe file. A swipe file is basically something you’re already using in your business, it could be an email template, it could be a script, it could be something that you, some sort of standard operating procedure, something that’s already in use, that already has social proof and credibility that you are going to give away. So if I said to you guys, “I’m going to give away my swipe file of all the emails that I use in my Digital Insiders Application funnel.” That would be considered a swipe file.
The 2nd option for a free lead magnet is a checklist. These are just quick downloadable guides that help people get something done. It has a lot of details and parts. If you are a beginner and haven’t, you know, don’t have a ton of expertise, you can do checklists of like roundup style. So it’s like, “50 of the top YouTube channels for X, Y, Z.” And you can just round up the content and make that a checklist as well. So you don’t have to create all the original content, you just do the curation of it, and put it in a checklist.
The 3rd lead magnet idea is of course outline. If you have a big course, did you know that your outline in and of itself, is a handy teaching tool. For example, we have a free course called Move to Gorgeous, and it’s basically step by step how to migrate from one automation tool to the next and the strategy. And we could give the outline of an entire migration series and that person would download it and be able to understand the high level steps of everything they have to do. So of course outline, a book outline, anything that’s outline-ish would work well as an irresistible freebie.
The next one, the 4th one is a Facebook group. You can create a free community. I love this one, because you technically don’t even need a lead magnet funnel, you can just set up a group and then ask for the email address when they join, and if Facebook likes your group and sees that there’s a lot of activity, it will show it as a recommended group, and Facebook will do the advertising for you. At one point I was generating about 500 leads a week from a free Facebook group that I didn’t even go in. It was craziness.
Number 5 and one we’ve seen a lot is a quiz or assessment. I recommend that you do this only if it really makes sense for what you’re going to sell on the backend. If you need to filter people and segment people a quiz is great. Otherwise, they are kind of a lot of work, and sometimes they’re not the most high quality leads. But quizzes and assessments can work. They can get cheap leads. So if you’re looking for huge amounts of leads quickly, quizzes tend to do that.
Alright, the next one, number 6 is a free course. Create a free course. It can be in a members area, where you can have the course and then like an image or a lock button that shows what they could unlock. It’s a great way to get people into your membership area and then wanting to buy whatever is there. You can also take a module from your course and make that free.
Number 7 is an ebook. That sounds overwhelming, it sounds like a lot of work, but if you are really wanting a good longterm evergreen freebie, I would encourage you to sit down over a weekend, talk about a topic that you love and have a writer take all of that audio and turn it into an ebook. In fact, the highest performing lead magnet I have ever created was an ebook with a 78% opt in rate, and it generated over a hundred thousand leads. I ghost wrote a book called Marketing Secrets and that one did amazing.
Number 8, a webinar or a video training. Now these leads tend to be more expensive, but they also tend to be a little bit more committed because you’re asking them to sit down and spend some time with you. A lot of these types of lead magnets, webinars, video trainings, you can actually sell on the end of them because by then they’ve really gone from cold traffic to warm traffic.
Number 9 is a work flow. This is a little bit similar to the swipe file, but many of you have advanced work flows in systems like Asana or ClickUp or Trello. Things that you do day in and day out that you could give away. A lot of these tools have a sharable link, so you can create a landing page, and then when they opt in, you can deliver that link via email and give away a system, an SOP, or an automation.
Number 10 is a challenge. Challenges are very, very good for selling something on the backend. Free challenges get highly committed people, sometimes the leads can be expensive, but they’re working with you over 5 or 7 days and then you can sell something on the backend. Challenges are great for buildup to a launch of a product.
Number 11, this one might be unusual, but if you’re an agency or a service provider, a pricing sheet or a pricing guide, or a detailed description of services can be a lead magnet. I remember being on a site once where I was looking for a designer and I could download their pricing guide, but I had to give them the email address. So using a pricing guide is a great free lead magnet and something that you really don’t even have to recreate if you already have it in your business.
Number 12 is a free trial. If you are doing any sort of membership, or SAAS company, a free trial gets that email, gets that lead, and then allows you to market to them later. This is one of the easiest ways to build an email list very, very quickly.
And number 13, which is seen oftentimes in the ecommerce space, but can be used in the digital space, is a coupon or a voucher. Get 20% off, put your email address in here.
So as you can see, these 13 ideas, some are more involved, some are less. But you should be able to get at least 3 or 4 ideas from this list. Go implement them and start building your list. Talk to you soon.