Digital Marketing

HOW TO BOOTSTRAP AN ONLINE COURSE BUSINESS WITH $500

How to Bootstrap an Online Course Business with $500

Starting any business takes money, but there are ways to bootstrap if you’re short on cash.

We’re lucky enough to live in a time where it only takes a few hundred dollars to start a business on the internet and we don’t have to physically walk into a bank for a huge business loan.

If you only had $500 to start your online course or info-product business, what should you spend it on?

You’ll definitely need things like…

– A course platform
– Sales pages
– Order forms
– A way to take payment
– An Email service provider
– Custom domain

This week, I discuss specific ways and tools to get your online course business up and running with only $500.

Have $1000? I also cover a few extra things you could spend money on with a little higher budget.

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Video Transcript

Hey there, this is Julie and today I’m doing something different. I’m doing a bootstrapping series where I explain what I would spend my money on if I were starting a business from scratch and I really didn’t know what I needed to know to build a course or info product business.

So today I want to talk about what happens when you only have $500. Now that’s not very much money for a course based business and if you really only have $500, I would encourage you to actually start a service-based business and I have episodes that explain exactly how to do it with $500.

But even though it’s not very much, I’m going to go ahead and give you the $500 budget.

First thing is you’re going to need three months of ClickFunnels at $97 a month. That’s about $291. And here’s the reason why I encourage you to use ClickFunnels.

Number one, it’ll be your members’ area for your course.

Number two, it will also be all of your landing pages, your sales pages, webinar pages, any kind of pages you need.

Number three, it will take all the payment that you need. It’s really everything in one.

Plus, they give you a domain for free for a year, so you don’t even have to buy a domain.

Now, you’ll probably want some storage. I want a professional email address, so I would go get three months of G-suite. That’s $10 a month. That’s going to be $30 bucks.

Next, I want you to go get the Internet Marketing Bible that’s Dotcom Secrets, Expert Secrets, and the Funnel Hacker Cookbook. This will teach you everything you need to know about marketing and selling your products online.

The two books, Dotcom Secrets, and Expert Secrets are $8 bucks each, and then the Funnel Hacker Cookbook is free, so that’s super easy.

Next, you’ll need a way to communicate with your list. I prefer Convert Kit. Convert Kit starts at $29 a month, so for about three months, you’re looking at $150. It’s not too bad.

Okay, so at this point, you’re really close to about $500.

So for those of you who are like, well, I don’t have any money for ads, how do I build my list? Yeah, you’re gonna have to bootstrap it because you really need ClickFunnels.

You need Convert Kit, you need all those things to build a course-based business.

So this means a lot of attraction marketing. Go get on podcasts, do blogging, get guest posts, do interviews, open up a Facebook group.

You’re going to have to do a lot of organic traffic methods because you’re not really going to have money for ads just yet.

Now, if you have a thousand dollars to spend, now we’re talking, maybe you have some ad money. It’s still not very much, but you have anywhere between three and $500 to spend on ads.

You can start to get even a small little list. Do a webinar and see if you can sell some of your course so that you can then bootstrap and continue using ads.

A couple other things you might want to think about at that $1000 mark, you may want to get something like Zoom with a webinar feature, three months of that will cost you $150 and that allows you to go live and Facebook Live stream your screen, record it, save it, all that good stuff. I love Zoom for webinars and live streaming.

And lastly, I don’t know if you’ve heard about ManyChat or messenger bots, but three months of ManyChat will cost you about $30 bucks and this is a great way to communicate with the people that are joining your list because the open rates are amazing.

So with $1000, you have more room for some ads and a couple extra little features. You’re going to have to hustle hard no matter what, with the course-based business.

So I know the best conversations happen after the camera stops rolling. So if you’re interested in starting a course-based business and you only have $500 to $1000 to spend, let me know in the comments below what you’re thinking.

And for more episodes like this, you can go to Juliestoian.com. Thanks. And I’ll see you next time.

The Emotional Rollercoaster of Facebook Ads

Episode 14: The Emotional Rollercoaster of Facebook Ads

In this episode, I dive into the hilarious reality that most people think they are the “only ones” that feel stressed when running Facebook Ads, when in fact – we’re all on exactly the same rollercoaster.

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Full Transcript:

Hey everyone, this is Julie hope you guys are doing awesome. Today I want to talk to you about the emotional rollercoaster of Facebook ads.I have a lot of students and clients that are running Facebook ads and it’s so funny because they all talk to me and they all say the same thing and they all think they’re the only one feeling this way. So I thought, you know what? I’m just going to lay this out there and kind of level the playing field because Facebook ads are totally a rollercoaster.

 



First. I want to preface this by saying it doesn’t really matter how much money you’re spending in Facebook ads. For anyone who is only spending $30 a day or $30,000 a day, it’s still the same emotional response happens. I think the first problem with Facebook ads are there’s almost this mythical magical quality to Facebook ads that people think once they turn a Facebook ad on, everything is going to change in their business. And I’ve actually seen this happen where people turn ads on and then they immediately stop or they sort of kind of get lazy with the organic methods that they’re using because they feel like, oh, well, you know, traffic is running. That’s going to do all the lead generation for me. I can just kind of sit on my butt a little bit.

And the reality is that you should never be dialing down your organic traffic efforts. Never. Because no platform is really… nothing about this business is really as passive as everyone wants to make it out to be. When you start running Facebook ads do not stop any of the organic methods whether you’re doing podcasting, YouTube videos, blogging, Facebook groups, whatever it happens to be. Don’t dial it down because you turn ads on and you think, oh, well now I have ads.

The second misnomer about Facebook ads is that you can just turn an ad on and just let it run, right? And so I find people stressing out when an audience that was working, all of a sudden the cost of that audience, when they’re trying to generate leads goes way high. Or an ad that was doing amazingly well starts to tank and I get these frantic Voxer messages that say “well I had a great lead cost and now it’s so much higher and I don’t know what to do.”

And the reality is that Facebook ads are a full-contact sport. There’s always new audiences, the new ad, creative, new copy, different ads, whether it’s messenger ads or its image ads or canvas ads. The people that you pay when you pay a Facebook ads manager…I know you might hear from other gurus, “oh, this is the best job in the world has become a Facebook ads manager. You just throw up some ads and you push a few buttons and then you let it roll.”

But the reality is the reason that Facebook ad managers get paid as well as they do is that they’re constantly assessing ads, creating new ads, setting up different types of retargeting ads, looking for audiences. It is an active-active game.

So not only is it untrue that once your ads go on, you can just stop doing any organic lead Gen, but it’s also true that when ads go on, you have to actively and consistently manage, update, refresh, and create new ones.

The next thing I wanted to just say is that a lot of people, because Facebook ads are so easy to set up, right, the anybody can just log into their Facebook account and set up an ad in five minutes and throw $100 at something, that doesn’t mean they’re easy to set up. They’re not necessarily easy to be successful at.

I want to paint this analogy for you. Imagine back before ads on the Internet and all that kind of stuff. How did people advertise? Right? Radio and TV commercials. Especially with TV commercials, the barrier to entry was kinda high, right? You needed a well-produced video. We have all seen the horrible commercials, so you needed a highly produced video. You also needed a connection at a TV station you needed, and then you would hand your creative to an expert who would then put it on the channel. Right? But now we’ve been tricked to think that because the barrier of entry went lower, that the skill level to do it well is also lower. And that’s not true because in fact every time you put an ad on Facebook, you are competing with enormous brands like Pepsi, like General Mills, I’m just looking at all the things in my office right now. I keep talking about my deodorant. You are competing with these huge brands that have enormous budgets and entire teams that are working on the Facebook ads.

And so that’s your competition. And so don’t let Facebook fool you into thinking because it’s easy to set up an ad, it’s easy to be very good at ads because it’s not. It takes practice. So I think all of these things kind of play into this emotional roller coaster because we have unrealistic expectations from the start.

I will say that every time I turn on a Facebook ad, I feel a little bit like I’m going 200 miles an hour around a corner with one hand on the wheel. And the more money you spend per day, the more anxiety-producing it is. Because I’ve been spending about $1,500 a day on ads and when I make sales that equal that amount, I feel really happy. If there goes a day where I don’t make sales because not every day is the same, I feel a tremendous amount of anxiety because I feel like I’ve just thrown $1,500 on a blackjack table and I lost it all. Right? And so God forbid you to have two or three days like that, you can, if you are not ready for it, you’re going to panic.

So this is the classic thing that I see with my students and clients. They finish, some sort of sales funnel and they’ve been laboring over the sales funnel. So there’s so much relief and excitement that the funnel is done. There’s also a ton of trepidation at turning on the ads, right? So that’s the first emotion you might feel as like, “Oh God, what if this doesn’t work?” That’s always the fear is after all this time and energy birthing a sales funnel, if this doesn’t work, I’m just going to die. You’re not going to die. But that’s how it feels, right?

If you get over that emotional hump, then you actually set up the ads and then you turn them on and there is a little bit of an adrenaline rush there because they go into pending review and you feel like, okay, all right, here we go. Right? You’re in the car, you’re in the rollercoaster, you’re buckled up, you’re ready.

So then if the ad gets approved, you’re so excited. Right? If the ad doesn’t get approved, but that’s a whole different roller coaster. Maybe we’ll talk about another day. So the ad gets approved. You’re super excited, but you’re also nervous because you’re spending more money than you felt comfortable with because a lot of us thought, oh, I’ll just spend $30 bucks and make $300 until you run into someone like me or other teachers that are like, “no, you actually got to spend a grand here in the first 48 hours to get some good data,” and you’re just like, “oh my God.”

So you’re spending 100 bucks a day, let’s say. So you’re nervous and you’re checking your ads every three minutes. Now you’re forgetting the fact that Facebook doesn’t really know your customer very well, doesn’t really know your funnel, and it’s going to take time to optimize and if you’re not spending enough money to give Facebook the juice in gas, it needs to find your customer, it’s going to be a very, very slow roll. And then you’re going to obsessively…Then this is where the obsession starts to come in where you start to check, check, check, check, check, like every five minutes if you’ve gotten a lead or you know someone has opted in or whatever it is you’re trying to do.

The funniest part is when you do get leads right away or you get a sale right away, the high is so high. It’s like that first lead, that first application, that first sale is just like all the angels in heaven are just pouring down on you and you just feel like you can do anything. And it’s pretty common. It’s happened. You know, I’ve seen it both ways, right? Where people get sales right away or a leads right away. And then people who just kind of drags on and on.

But what happens is usually after that first initial rush, because let’s face it, if you, if you’ve done any kind of organic visibility stuff, people are going to see your ad and know who you are. And I always see, like when I first released a campaign, I get a kind of a rush of, of leads and sales and I’m like, Whoa, it’s amazing. And then silent. And then all of that, initial stuff just kind of slowly, it’s like a slow downhill. And then your anxiety goes up and up and up and up. And it’s like, what do I do? What do I do? How do I change it? Why is that not working? It was working, now is not working. What do I do? You know? And it’s like this frantic panic.

And I see this happening again and again, so many people do not have the stomach for Facebook ads when they start, they have no idea. You know, when you invest in anything like, especially cryptocurrency and everyone’s always like, oh, just you better have a strong stomach. And we’re like, Oh yeah, I’m strong.

You invest in the stock market. Oh yeah, I can ride the lows. It’s fine. I’ll hold. It’s exactly the same with Facebook ads. It’s like you make a when you make a sale, you get a lead, you’re high, and then it starts to, the ad starts to fatigue or the audiences get colder and harder and people are just not converting as well. And you have to figure out what’s wrong with your funnel. And the panic. It’s like I’m spending money. People don’t have the kind of stomach they think they have, even though they promised themselves at the beginning of this that they would spend a thousand dollars just to test their $500 in and they’re panicking.

And it’s, okay, I remind you, you said you were going to spend a thousand dollars just for data and testing. Why are you panicking? And so, the psychological rollercoaster that happens when you invest in the stock market or you invest in cryptocurrency is the same exact psychological response in Facebook ads.

So if you are struggling with Facebook ads and you’re struggling with that high and that low, I would encourage you to read up on some of the psychological mind exercises that people have to do when they invest in the stock market or cryptocurrency or things that are volatile because it’s the exact same mechanism.

It is very normal for you to have good days and bad days. You have to look over the month or maybe at the minimum over the week, not per day. And if you’re on a diet, you watched the scale day by day. It’s like you have a good day. If you’ve lost an ounce, you have a horrible day. If you’ve gained an ounce, it’s the same thing with Facebook ads, don’t look, just walk away.

And my biggest, my biggest piece of advice for people who feel completely thrown by the emotional rollercoaster, that is Facebook ads. I will say to you this, decide what you’re going to do before the ad goes on. How much are you going to spend and what is the stake in the game? And then don’t waver from it because that’s the biggest mistake. It’s like, oh, I’ll see and know how much are you going to use? How much are you going to invest? And then do that and don’t look. And if you really, really struggle, you may just need someone else to manage your ad account a because they’re going to have a stronger stomach with your money, then you will.

So I hope that helps. I hope for any of you who feel like, “gosh, my ads fatigue so faster, my audiences run out. That’s normal. For those of you who feel like, gosh, it was so…I had such a good run at the beginning and then things started to fatigue. That’s normal. For people who are like, oh, I was making a great return on ad spend when I was at $500 a day. Now I’m at a thousand. I’m not making any more profits. That’s normal. That’s called the painful art of scaling Facebook ads. You are normal. This is a full-contact sport. Anybody who tries to tell you that it’s very passive and that you can just sit on the beach and role in millions of dollars while you know you’re one little Facebook ad just churns out money for you is lying. It is not true. All the big people making millions have an entire team and this is their active job constantly. Don’t give up your organic methods when Facebook ads. Don’t get lazy. And just remember, we’re all on the roller coaster together. I’ll talk to you guys soon.

If you’re ready to create, grow, scale your online business, you can go to createyourlaptoplife.com/podcast and get a free plan on how you can get started today.

Your First Test As An Entrepreneur

Episode 12: Your First Test As An Entrepreneur

In this episode, I talk about a common problem I see with start up entrepreneurs wading into the waters of the online business life. If you’re just starting out, here’s a test!

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Full Transcript:

Hey, what’s up guys? This is Julie. It is actually 3:00 in the morning and I am recording podcasts because I can’t sleep. One of the things that kept me up tonight that it was making it really hard for me to go back to sleep was this idea of, you know, I have a lot of students and clients and they all come to me with this question. Yes, but what about my business?



And what I mean by that is as a course creator, as a coach, I’m constantly trying to figure out where the patterns are and the themes are in online business. If you want to start a coaching business or if you want to start a course business or an agency business or a software business, what are the themes and the patterns in that business to follow? This is important for me to know because I write books because I build courses and I create curriculum that is aimed to help people on that journey and yet no matter how many times I go around this merry go round and no matter how many times I say, this is the process, this is the way you do it.

I get people that come to me and they say, yeah, but what about me in my business? And I find this so fascinating because I think intrinsically as humans, we want to be unique, right? We want to think that our idea, our business, our life circumstance is somehow unique and that other people don’t experience what we experience. In fact, I had someone the other day join my program The Digital Gangsta and it’s basically a comprehensive digital marketing program designed for most online business types, right. It’s designed for agencies and course creators, coaches and consultants, even software businesses, blogging businesses. The only kind of business that Digital Gangsta doesn’t work as well for is a physical product, e-comm business or a local business.

So anyway, the point is it’s a big curriculum. It’s pretty comprehensive and it is going to give you digital marketing fields for all those businesses and yet even with learning paths and welcome modules and step by step instructions on kind of where to go and how to get there, I still get the question all the time, yes, but what about me? What about business? I’m trying to start this type of business and then they proceed to tell me this same type of business I’ve been helping for the past three years. Or they say, yeah, but what about me? I’m a single mom, or what about me? I don’t have money or…

I guess my question, one of the things that are tumbling around in my head is in your business, in your journey to a laptop life, how many times do you think that you’re unique? Do you think that the problems that you’re having getting started or the tools that you can’t figure out how to use or the customers who are hating on you, on your Facebook ads or whatever that happens to be. You think, yeah, but this is unique like this happened to me and this doesn’t happen to other people.

I can assure you $10 thousand, million, billion, bajillion percent that it is not unique. You are not as unique as you think you are and that it is happening over and over and over again to other people. That shouldn’t be a discouragement to you. That should be an encouragement, which means number one, you’re not alone. Number two, there are a lot of people who start their online business life. Maybe they buy a course or they sign up with a coach and what happens? They feel overwhelmed. They feel like, well wait, this isn’t like. It doesn’t say, Susie, step one, go over here and do this, step two, you know, let your cat out and then do this over here. And so people then they panic, right? Because they’re looking for that spoon fed step by step, this is what you do, but maybe because you’re scared, maybe because you’re not sure you’re overwhelmed and then you think to yourself, well, but what about me?

Right? And I see this happen all the time with Russell where he’s like, I’ve given you the blueprints. Like Russell Brunson has written Dotcom Secrets. He’s written Expert Secrets. He’s created courses. He’s hired coaches like me and Steven Larsen and other people like this to help walk the path that so many people have walked over and over and over and over and over again. Right? And so one of the things that, that as a coach I do in, in both of my business and over with ClickFunnels, is we coach people. We help people and it never fails even after the path has been laid out again and again and again. People come to us and say, well, this isn’t working for me because I have a unique situation or my funnel has to be unique because of X, Y, and Z and it somehow our drive to be unique or to be like the exception to the rule and, I guess what I want to do is I want to flip that on its head and say, listen, I know it may feel like saying, hey, you’re not the exception to the rule like everyone else, you know, 8,000 people before you have gone through this, but I want to flip that to be an encouragement to you. That if you trust in the fact that there are a lot of people who run this path before. There’s a lot of people who’ve signed up for courses or signed up for programs or embarked on the laptop life and then all of a sudden felt like they were drowning drinking from a fire hose and completely unable to see the forest through the trees. That’s normal.

I’m reminded of a story when I started with WordPress. So I back in my journey. I applied for a job with WordPress, which is a company called Automatic and, they give their new hires a six week trial and at the time I was just applying for like a customer support role or was it applying for anything exciting and I remember them telling me that they were going to throw me into basically into their entire system with very, very little in the way of instruction.

And that that was kind of the point in that the idea was that they would figure out who is best for the job based on how they fared in the ocean of Automatic. And I remember the first day that like I got my account and the first day I got access to the software and it was just like, holy crap. There was like this whole underworld of things happening. I remember entering and being like, oh my gosh, look at this, look at this Slack Channel, look at this, this and look at this whole forum. And there was just like this massive society of WordPress team members that was living right underneath my nose. And I didn’t know it and I felt like I was drowning. I felt like I was drinking from a fire hose. I didn’t know which way was up, which I was down.

I didn’t know who to ask. And I remember them saying to me like, that’s the point. That’s the whole point because you’re never going to be ready for this job if you can’t navigate this landscape. And so I want to say to you, if you’re starting an online business and you’re feeling that overwhelmed, that firehose, your instinct is to be like, well, this isn’t for me. Like this isn’t unique to me or my business is different or my. My situation is different than the actual thought that I think you should switch it to is actually, no, this is normal. This is my first test. This is my first test to see if I can survive this feeling of overwhelm. This feeling of the firehose. This feeling of I’m not sure what to do next, but you know what? Dammit, I got to just take a step in a direction I gotta try.

I gotta fail. Because of that very, very first feeling when you create that laptop life for the first time and you’re just freaking out, that’s actually a part of this journey. Like everybody goes through that you’re not unique. You’re not alone. It’s not a problem with your, uh, your mentor or your course, you know, we want to look for something to blame. Like, oh, well, if I just had a different way of looking at it, it would be easier. Better. I would figure it out. No, actually this is normal. This is how it feels. This is what you’re supposed to feel in this stage. This is actually your first test. How are you going to fare overwhelm? How are you going to fare the firehose feeling?

And so my encouragement to you is if you’re starting your laptop life and that’s how you feel. If you feel like the person who joined the Digital Gangsta, and said oh my gosh, but what about my business? Like, I’m totally overwhelmed. This doesn’t seem like I don’t know how to figure it out. The reality is that it is exactly for you. That feeling is normal and it’s your first test.

So I hope that that helps and I appreciate you all and I’ll talk to you again soon. If you’re ready to create growth scale your online business, you can go to createyourlaptoplife.com/podcast and get a free plan and how you can get started today.

3 Reasons Your Direct Sales Business is Not Working

3 Reasons Your Direct Sales Business is Not Working

Multi-Level Marketing and Direct Sales are a great way to get into entrepreneurship, but many people start to find their business is not working.

There are really two parts to every direct sales business…
1. Selling the product
2. Getting others to join your downline

Tackling both of those aspects is a challenge for some, and you’ll need digital marketing skills to be successful at both in the online space.

In this episode, I tackle 3 reasons why your Direct Sales business is not working and what you can do about it.

For more tips on starting your online business, check out my free workshop at https://thedigitalgangsta.com.

 

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Video Transcript:

00:00 Hey guys, Julie here and today I want to talk to you about why your direct sales business is not really working for you.

00:18 So direct sales, let’s just put it out there. It kind of has a reputation, reputation, reputation of not being a real business, but let’s just face it, MLMers work just as hard as any other type of business. So if it’s not working, let’s try to unpack why. So the first reason it might not work is Master of the Obvious… You’re not making money.

00:41 And I think part of the problem is that most direct sales businesses, people don’t know what to do after they max out their friends and family. So unless you’ve got friends upon friends upon friends who do all those extra home parties, you run out of people to sell to, That’s where online marketing can become so valuable because you can use things like sales funnels and Facebook ads, all that stuff that every other business uses. You can use it in your business too.

01:09 Secondly, you might not be making money because you made the direct sales business your entire business. Now, let me just explain what I mean. The people who are usually successful in direct sales have a business around the business. So let’s say that you sell Mascara. If you have, all you do is be a consultant for mascara you’re gonna kind of run out of creativity, run out of ideas, run out of leads. But if you create an entire beauty type business and selling mascara is part of that business, then you have a whole new world of creativity. So sometimes building a business around your direct sales business can help boost sales.

01:52 The third reason that you might not be making money is because your heart isn’t in it. Because it doesn’t really feel like your business. Because you feel like a glorified salesperson for somebody else’s business. And you know, direct sales is a great way to get into entrepreneurship, but maybe it’s time to spread your wings.

02:10 So if it’s not working, it could be one of those three reasons. So the other reality that comes along with direct sales is that most of the top sellers are making money because they’re recruiting other sellers. So at some point, you will have to transition from just selling product to selling the business idea. This can also be done with online marketing and can be done with sales funnels. There are a lot of MLMers, they build webinar funnels and what they do is they use the webinar, the traditional webinar to basically show people what’s possible with direct sales. They invite them to build a side hustle, build that freelance gig, and then they give them free mentoring and coaching when they joined the direct sales business under your, you know, as part of your downline. Then they run ads and they get new people to sign up.

03:01 So that’s actually the best way to make money in direct sales is to get more people in your downline. And not just anybody in your downline, but other leaders in your downline. So if you see somebody who comes into your downline and they’re doing a really good job, you want to do as much as you can to leverage what they’re doing to help them build their team, because as they build their team, that kind of comes up to you in more money. So if you don’t like that part of the business, direct sales might not be for you because that’s really where the money is made in that downline.

03:34 Finally, the organic nature of social media, it means that when you’re in direct sales, you’re not really in the sales of the product. You’re more in the content business, creating viral videos, creating blog posts, doing podcast interviews. It’s more about creating the content that’s going to bring all the leads to you so that you can sell to them.

03:56 So ultimately, whether it’s Mascara or Tupperware or Pampered Chef or LuluRoe or whatever direct sales business you’re in, you’re really a marketing company. That’s ultimately what you do. You learn how to produce content to sell your products and to fill your downline.

04:11 So if those things aren’t attractive to you, it may be time to say goodnight to your direct sales and to get into the entrepreneur game in a different way.

04:20 You know that the best conversations happen after the camera stops rolling. So if you are currently indirect sales, considering direct sales or really struggling, I’d love to know in the comments below what is your biggest obstacle in your direct sales so that I can help you. And you can watch this video and all the other ones that I do over at Juliestoian.com.

How to Get Started Copywriting for Digital Marketing and Sales Funnels

How to Get Started Copywriting for Digital Marketing and Sales Funnels

Copywriting is the single most important skill you can learn if you’re looking to get into digital marketing and sales funnel creation.

Time and time again I’ve seen “ugly” and poorly-designed landing pages convert because the copy is just so good.

Copywriting can also be one of the most intimidating things to learn, but it doesn’t have to be!

In this episode, I share my top tips for getting started as a copywriter for digital marketing and sales funnels.

Be sure to comment below or over on Facebook if you have questions about getting started as a copywriter.

 

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Video Transcript:

Hey, Julie here, today I want to talk about copywriting 101. If you’re looking to get into digital

marketing or funnels, you know that copy is the single most important skill that you can learn and it’s also sometimes one of the most intimidating.

My recommendation is if you want to get started with copy that you first look up a bunch of long-form sales letters in all different kinds of industries. So pick some from real estate, from making money online, from health and from various topics and once you get those sales letters, your job is to rewrite the sales letter. So put it in something simple like a Google Doc.

Copy all the text and then your job is to rewrite the sales letter. But do it for something completely random. Maybe change it to selling pens or selling shoes. Think of something really really random and kind of difficult to sell and rewrite the entire sales letter using the same form structure and words and try to sell your object.

Secondly, when you’re starting out with copywriting, you don’t have to start from scratch. I recommend that you start to gather a bunch of swipe files. So you look up things like in your junk mail when the mail comes. Grab the headlines. Grab the things that catch your eye and catch your attention. The same thing goes for ads on Facebook or sales letters other funnels that you’re in.

Anytime you see something that you like go ahead and create a resource pile because I find that when I’m writing sales copy, I often go back to the same emails the same subject lines and just tweak them.

And here’s a cool little tip: if you’re writing in the let’s just say you’re selling a real estate course. Sometimes I deliberately look for sales letters in a completely different industry because I

find that there’s some fun connections.

So let’s say I go and look up one of my sales letters in the health niche and it’s like how to lose 20 pounds in 30 days. I take that headline, I take out the parts about it that our health-related and I try to rewrite it for real estate. And this can create some fun play-on-words and help you think about ways to say things that you might not have said in the first place.

The next thing is when it comes time to actually describe your product there are three things you want to focus on. Most amateur copywriters focus on one or two but there are actually three.

 

  1. You want to describe the features. So whatever it is you’re selling, is it what is it? Is it a book? Is it a course? Is it a program? so outline what those actual things are. The deliverables that they receive when they buy. that’s step one.
  2. The second step is to talk about the benefits. What are the ultimate results and goals of whatever it is they’re buying? What are they going to get out of it? What is the payoff? Make sure you describe that.
  3. Most people stop at features versus benefits but there’s actually a third step. And the third step is meaning. And that is writing about why those benefits matter. So if you’re talking about doing a real estate course the features might be eight modules workbooks some video lessons. Maybe a call the benefits might be that they can get their real estate business up in 30 days or less. It might mean they can get more leads. They can close their first deal… Those are the benefits. The results. But why is that meaningful to a real estate agent? Maybe it’s meaningful because they want to take a family vacation or because they want to help put their kid through college.

So describing features, benefits, and meaning make your copy that much more powerful.

Finally, don’t forget the two most important things in copy which are scarcity in urgency. So whether it’s a limitation of time a limitation of quantity or a limitation on price, you want to try to hit at least one if not all three of those different types of urgency and scarcity. People need a reason to act so give them one. So whether it’s the price goes up, the bonuses expire, enrollment goes away or there’s only 10 or 15 people allowed, try to find the urgency and scarcity and make it believable.

I know the best conversations happen after the camera stops rolling, so if you have a question about getting started as a copywriter leave a comment below and for more videos like this you can go to Juliestoian.com.

 

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