Digital Marketing

Funnel Magic for Sales Funnel Builders

Funnel Magic for Sales Funnel Builders

Let’s say you’ve just finished building a sales funnel for a client and it’s time to turn on paid traffic…and then the client says they only have a couple hundred dollars to spend on ads.

The client is asking for some funnel voodoo magic.

This is frustrating because, most likely, it’s going to take more money to truly test a funnel to determine if it’s working or not.

At this point, many clients give up on funnels and claim they don’t work, when maybe they just need a tiny adjustment.

As a funnel builder, if you don’t have the right data, you can’t figure out where the hole in the funnel is and you can’t patch it up.

In this episode, I tackle what it means to successfully test a funnel and how to set expectations with clients who want you to perform some funnel magic.

 

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Video Transcript:

Hey there, this is Julie. And today, I want to talk to you funnel builders, the people who build funnels for clients. What happens when you build a funnel and the client wants you to perform some funnel Voodoo magic and you’re missing your wand?

So I get this question all the time, and excuse me if I rant a little bit, but here’s the problem.

You build the funnel for a client and then it’s time to turn on ads. I don’t care what kind of ads they are, but then they tell you that they only have a couple hundred dollars.

So, we all know that in order to really assess if a funnel is working correctly if it’s going to do anything, you need to get lots and lots of people into that funnel.

My mentor, Russell Brunson, he likes to see at least a thousand people on step one of a funnel before he can decide if it’s working or not.

So if you’ve built a funnel and you have a client who’s only willing to spend $200 or $300 in ads, guess what’s going to happen? Chances are you’re not going to get enough people into the funnel to even be able to evaluate if it’s working.

If a client puts you in this situation, it can be absolutely maddening. And I have so many students in my mastermind and in my courses that say, “Julie, I don’t know how to optimize the funnel because there’s not enough traffic and my client won’t let me spend any more until they know it’s working.” And you just want to be like, “Gahh!”

This is a classic chicken or the egg scenario. If you are building a funnel, do not build it unless you are willing to spend the money that it takes to get at least a thousand people into it. Now, there are lots of ways to get traffic to a funnel, to be able to assess if it’s good or not. Right?

You can do blogging, you can do Pinterest, you can do Instagram, you can do Facebook ads.

There are methods that don’t require paid traffic. But if you don’t use paid traffic, then you have to hustle. You have to pound the virtual pavement. You have to go and get that funnel in front of at least a thousand people.

Now I know what you’re thinking. Some of you might be like, “Well, can’t you optimize a funnel with just 100 people or 50 people? Why do you need so much traffic before you optimize?”

And that’s because your opinion about whether a funnel works or not doesn’t really matter. The only thing that matters is when people go through the funnel, are they taking out their credit card? Are they purchasing what you sell?

If you don’t have that information, your guess is as good as mine. I can build a thousand funnels, but I can still be wrong about whether a funnel is going to work or not. We need the market to tell us, is this offer good? Is this funnel good? And if you don’t have sales, then there’s no way to know. You are guessing just as much as I might guess.

So, a thousand people on step one of your funnel usually means that you’ve had enough people go through to have accurate statistics, right? Because we know in marketing, maybe one to three percent of people are going to buy, so you need a lot of numbers on the front-end even just to get a small amount of sales on the back-end.

So if you’re in this position and a client will not spend the money and still blame you for not optimizing the funnel, the first problem is that they think that this world has magic. And I hate to break it to you, it does not. But the second problem is actually yours.

And that is I would encourage all of you service providers and funnel builders to make sure your client knows that the very beginning, before they build a funnel, that they have to be willing to roll the dice and play the cards and spend money to get the data they need.

And ultimately that’s what you’re paying for. You’re paying for data. Data that tells you if your offer or funnel works. So no more funnel magic, no more crazy chicken or the egg, hamster in a wheel.

Build your funnel, spend the cash, and then optimize it.

I know the best conversations happen after the camera stops rolling. If you’ve had a client who’s asked you to do funnel magic or maybe you thought funnel magic was a thing, put your comments below. I love to hear what you have to say.

And for more videos like this on digital marketing funnel building facebook ads, and a good kick in the pants, you can go to Juliestoian.com.

Planning a Sales Funnel Workflow

Planning a Sales Funnel Workflow

Whether you’re building a sales funnel for yourself or others, a solid workflow is crucial to a successful project.

In this episode, I dive into my proven sales funnel workflow that includes…

• Pre-Design Phase
• Design Phase
• Testing & Launch Phase

Make sure everyone involved in the project is on the same page by completing each step in all workflow phases.

This plan will help you create the vehicle to market the product, not the product itself. So if you’re the product creator, make sure you either have the product created before tackling your sales funnel, or add more time to your project timeline to get everything done.

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Video Transcript

Hey guys, Julie here today and I want to talk about funnel workflow, so maybe you have decided that you’re going to build a funnel, or maybe you just got hired to build a funnel and you’re just like, oh my gosh, all the things. How do I make a great workflow? So this is my workflow that I’ve done with hundreds of clients and now you can do it too.

So, the first one is called the predesigned phase. This is really, really important. Do not skip this step because this will make everything go more smoothly.

So the first thing you want to do is you want to have a strategy call.

If you are the client, you want to have a strategy call with your team.

If you are the marketing agency, you want to have a call with your client.

You want to map everything out, make sure that the flow is all what you want. You’re all in agreement on the campaign objectives and what’s going to be sold in the funnel. So that’s the first thing.

The second thing that you want to do is you want to collect all the brand assets. You want to have an agreed upon. What fonts are we going to use, what colors are we going to use, what logos do we need for what products, you know, basically get all the brand assets together because you’re going to need them for the pages, the order forms, the ads, everything.

The third thing that you’re going to talk about, is copy and scripts.

This is a huge part. There’s a lot of copy in a funnel. So you want to get a good idea of all the copy you’re going to need from ad copy, landing page, copy, sales page copy, or even the order confirmation copy.

And then don’t forget, there’s also emails that fire emails that nurture people, fulfillment, emails that fire when people make purchases, instructions on what to do.

So this is like emails, pages, instructions, and then ads. Okay?

You’re also going to need to talk about scripts, video scripts, so videos for things like on your OTO pages or your landing pages if you have videos, and then also webinar scripts and video ads.

So you want to get together and make sure everybody understands all the copy in the scripting that has to happen, and then you want to complete that.

So once you’ve done your strategy, you’ve collected your brand assets and you’ve written all the copy and the scripts. Now you can go to the design phase.

So I do design phase like this. The first thing I do is wireframing. Now, this is an old web design term that I just used for funnels because funnels are web pages basically.

And what I do is I actually build out the funnel in ClickFunnels. So I pick all the different types of pages I’m going to need and I take all the copy and I just place it into the page.

Now I actually create wireframe templates. So if you’re an agency, you should absolutely create templates that you can just put the copy in. And so then you have a general idea of where graphics are going to need to go and all that kind of stuff.

So you do wireframing first and then you do what I call set design.

And set design is when the head designer, whoever is the head designer is going to go in and create the first four to five sections of the most complicated page in the funnel.

And they’re going to set the design, they’re going to set backgrounds, they’re going to create the graphical look.

And then once they’ve set the design, the rest of you, the team, whoever it is, are going to carry out the design. So now that the design and the idea is really implanted, the client has agreed you carry out the design along every other page and it’s much, much easier now because you’ve kind of set the whole vibe and feel.

Once that’s done, it’s time to do integrations. Alright, so you’ve wireframed, you’ve set the design, you’ve carried out the full design. Now you’re going to do integrations.

This includes things like getting the right domain hooked up, getting the right payment processor set up okay. It includes things like attaching an email service provider or if you’re using Actionetics, getting all of the smart lists set up in Actionetics.

That’s ClickFunnels. By the way, if you’re using ClickFunnels, which you should use all of the like nitty-gritty building type things.

You also want to check the SEO and the metadata of all the pages. Make sure they’re not set to the defaults, set them so that they look good.

And you also want to set up the products and make sure that the products are hooked up however you’re going to deliver that.

Maybe you’re delivering them on Teachable or Kajabi or you know, set up the products and get all of that nitty gritty stuff done.

The final thing that you want to do is the email sequencing. So place all your emails in whatever you’re using, make the automation and make sure it works with the funnel.

The last phase is testing and launch. Okay, so you’re going to want to test the funnel and make sure that everything’s working.

Make sure that the pages all go, you know the steps, work, the emails fire, all that kind of stuff, so test the funnel and get that ready.

Then the next thing that you want to do is put together your traffic campaign. So where are you going to get traffic for your funnel?

And so usually for most people, this is where they start talking about Facebook Ads, so now they’re planning what ads are going to go where and what and how. So a lot of people do Facebook Ads, but you could do other things.

You could launch it to your email list. You could do Instagram, Pinterest, so here you’re putting together your traffic objectives.

Now what happens in this stage is sometimes you come up with this brainiac idea that you want to send Facebook traffic to one funnel and then you want it to expire and then you want to send them to a different price point.

You want to do crazy things like that. Once you get all of this done, you may want to duplicate your funnel for different objectives,

like, ooh, we’ll make a version of it for Pinterest or Instagram, so once you have that, make any last modifications or duplications to your funnels for tracking.

All right, that’s basically what you want to do there and you don’t want to do that till the very end til you know exactly how the campaigns are going to work and when you have this all set because you don’t want to duplicate anything and then realize you have to make a change because now you have to make a change twice or three times.

All right, so that’s the funnel workflow. That’s how it works.

People ask me all the time, how long does this take? You know you can do this if you’re crazy in 48 hours. I typically did six to eight weeks, and remember this is only about designing the vehicle for the product, not the products themselves.

If you are the course creator or you’re the client, make sure they understand that this happens and this doesn’t really have to do with the actual content.

So if they have to create the content as well, sometimes that can double eight weeks and it can make it all the way up to 16 weeks depending on how big the program or the course is.

So I hope this helps. I hope this gives you the flow of how to build a funnel and so you can get out there and start making money.

3 Tips to Create Irresistible Lead Magnets

3 Tips to Create Irresistible Lead Magnets

Outshine the competition and make your lead magnets absolutely irresistible, even when you think everything’s been done already.

In this episode, I give 3 of my best tips for…
– creating amazing lead magnets
– making them stand out in the crowd
– real-life examples using these tips.

Plus get a bonus tip about using your niche!

Get ready to see your email list grow and your cost per lead to go down just by using these tips.

If you’re thinking about creating a lead magnet and you’re not sure what to do, head over to the Julie Stoian Live Facebook Page for inspiration and ideas from others.

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Video Transcript

Hey guys, this is Julie here. Today and I want to talk to you about how to create a lead magnet even when everything’s been done already.

The first tip I have for you is really pretty easy. If you’re in an industry where there’s a million lead magnets, go look at them and think about ways where you can outdo them.

So if you see 10 top Facebook Ad tips or 10 ways to groom a cat, make it 50, make it 75, make it 100.

Some of my best lead magnets are things like 250 deals that I found around the Internet for you for free. That converts really, really well. I had a client who did 191 Facebook groups to join. She got great cost per lead.

So outdo your competitors with just sheer numbers and share content and volume. So that’s the first tip.

The second thing is find something that you offer that’s paid and make it free in a drip style. So I have a Facebook Ads masterclass. You can get the five days for $9, but you know what?

You can get it for free as long as you wait every 24 hours.

This idea comes from those in-app purchases that you do when you’re like playing games like Farmville, Castle Hill.

Not that I know from experience, but I also know from experience that I wanted my crops to grow faster. I wanted my cows to get fatter faster, and so inside the app, it would ask me if I wanted to buy things to make it go quicker.

So if you have a great product and it sells really well, create a free version of that and then you don’t even have to create a new lead magnet.

Now what you can do is use what you’ve already got, drip it out, and then tell people, hey, if you want all of this content in one shot, pay me a few dollars. So that’s the second tip.

The third way to create an irresistible lead magnet is to help save people time.

So content is awesome, but if you can give them swipe files, templates, things that they can use over and over again, it feels more like an actual deliverable and they’re more likely to opt-in.

So rather than just a seven-day email course on how to do Facebook ads, give them the seven-day course plus the copy and swipe files that they can use in their own business.

And if you are trying to come up with a lead magnet, sometimes it’s better to niche down.

So if you’re a marketer and you want to create a good lead magnet, create a good one for a life coach or for a local business.

When you niche down, your lead magnet already becomes more powerful than just the generic ones that are out there and you’re more likely to get people to opt-in.

I know the best conversations happen after the camera stops rolling. If you’re thinking about a lead magnet and you’re not sure what to do, leave a comment below and I’ll be sure to get back to you.

I know brainstorming lead magnets can be hard, but with all the ideas in the comments, you’re sure to come up with something that’s going to outshine the competition.

And if you like this video and want more hacks and strategies, you can go to Juliestoian.com all my videos are there. I’ll see you soon.

how to bootstrap an online business with 5000

How to Bootstrap an Online Business with $5000

In the last episode, I dove into bootstrapping your new business with $500-$1000. (Link to last blog post for words “bootstrapping your new business with $500-$1000)

Today, I want to talk about starting an online business with a $5000 budget.
If you had $5000 to start your online business, what should you spend it on?
You might need things like…

– A Website
– Sales Pages
– Project Management System
– Appointment Scheduler
– Professional Email Address
– Marketing Training
– Business Coaching

This week, I discuss specific ways and tools (some free!) to get your online business going for an entire year with only $5000.
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Video Transcript

Hi there, this is Julie. Today I’m doing something a little different. This is a bootstrapping series. I have people ask me all the time, I only have $500 or $1000 to start my business or a couple thousand. What do I do?

And so I’m going to break down exactly the tools and the courses and products that I would buy in order to build a business.

Now in another episode, you can check out on Juliestoian.com, I explain what you can do with $500 or $1000.

Today’s episode is going to include what to do if you have a $5,000 startup budget. And some of you might be like, oh my gosh, $5,000 is so much money, but to start an entire business that’s going to make you $50k to $100k to $200,000 a year is really not that much of an investment.

So let’s take $5,000. Let’s assume you already have a laptop. You already have wifi and we’re going to give you all the tools you need for one year. This will bootstrap your business for an entire year, so that gives you 12 months to find clients and continue growing.

The first thing I’m gonna have you do is buy ClickFunnels. ClickFunnels is so important for a number of reasons.

Number one, you can build your entire website in it.

Number two, they give you a free domain for a year.

Number three, you can join the ClickFunnels Affiliate Program, and as a digital marketer, it’s so easy to sell, ClickFunnels and earn $456 a year for every client you sign up to it.

It also can take payment right through their shopping cart system. You can hook up stripe right into ClickFunnels and take payment for your business, so for a year of the ClickFunnels deal, you’re also going to get some extras that Russell throws in.

You’re gonna get Funnel Scripts, which is software that helps you write copy. If you’re building funnels and are doing ads for customers, this is gonna save you so much time.

So you’re going to get that as well. You’re also going to get an entire suite of training courses on digital marketing. Super important.

That’s going to cost you $2,000. $1997 for that, and you’ll have your domain, your website, and all the tools you need to really start doing digital marketing.

The second thing I’m gonna have you purchase is my Digital Gangsta program and this is from zero to a million dollars to build any kind of online business.

This has everything from copy to funnels to branding, to launching, to list building, to ads, to proposals.

It has everything you need and it also includes one year of weekly coaching through my membership community Create Your Laptop Life. I can’t quite explain what happens when you get all of that.

I mean, most people who purchased that never go on to purchase anything else because it’s everything they need.

That’s also $1997 and you’ll get all that content, all that training as well as a year of weekly coaching for me.

All right, awesome. So now you’re at about $3,994. You’ve got to bat a thousand dollars left.

Now we’re going to use some free tools. We’re gonna use Calendly for your scheduler. That’s going to be free.

You can use Trello for project management.

You don’t really need MailChimp when you… You can use MailChimp for free, but with the big ClickFunnels deal, you can actually do your emailing right in ClickFunnels.

And you don’t need any other courses because it’s all included.

So there’s just a few things left. We’ll need G-Suite. G-Suite will get you a professional email address as well as Google Drive and calendar to help you organize your business.

You also may want something like 17 hats or Dubsado. This is a customer relationship manager and it allows you to send contracts and invoices, which are really handy for an agency business. That’ll cost you about $250 a year.

At this point. With all of that, you still have about $650 left. I would save that and I would use that towards your first big networking event.

Whether it’s Funnel Hacking Live, whether it’s a smaller event, a Boss Mom retreat. Use that to go and actually find and network with people in real life who are going to become clients.

And that will bootstrap your business for an entire year. It gives you plenty of time to go find clients and start making money.

I know the best conversations happen after the camera stops rolling, so if you have any questions about bootstrapping your business, with the $5,000 investment, put them down in the comments below and to see the other episode in this series, you can go to Juliestoian.com. See you next time.

Ready to Hire a Digital Marketing Agency? Listen First!

Episode 17: Ready to Hire a Digital Marketing Agency? Listen First!

One of my students asked me the other day, “I’m about to hire a digital marketing agency. What do I look for?” It sparked a ton of thoughts and so I thought I would share them all with you today.

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Full Transcript:

Hey everyone, this is Julie and today I wanna talk to you about running or hiring an agency. A lot of people ask how I get ideas for my podcast and I will tell you I get them directly from my Digital insiders. That is my high-end mastermind where I support 60 small business entrepreneurs, startups and when they ask me questions I like to give them an answer. I like to give them as complete an answer as possible.



So one of my clients, students asked me, I am thinking about hiring an agency to do my digital marketing. What do I look for? And I thought, you know, that’s a great question because whether you’re going to hire an agency, whether you are an agency looking for clients or whether you’re thinking about creating your own internal agency for your business. And after all ClickFunnels. Where I work right now does that. They built an agency inside of ClickFunnels. So a lot of businesses will build an internal digital marketing agency and team. Others will hire out and others will be the agency. So I’m going to give you the lowdown on what I think you should look for and things to also watch out for.

So for those of you who don’t know, I ran a funnel building agency before I became a coach. So I’ve had a lot of experience in not only funnel building from the side of being an agency owner, but also now working in ClickFunnels really as one of the key, you know, project managers, overseers of that agency in there. As well as hiring my own agencies. So let’s talk a little bit about what you might hire a digital marketing agency for.

I break it out into a bunch of categories. Some people hire digital marketing agencies to build funnels, right? You have a product, you have a service, you want to generate leads and make sales. So you hire people to build a funnel for you.

Now in the funnel building process, there’s oftentimes info products and other kinds of products that have to be created. Unless, of course you’re in E-commerce.

Some digital marketing agencies will also help you with the products inside the funnel, right? The fulfillment. So whether it’s book design, e-book design, course design, membership design, or however you’re delivering those products.

But remember, digital marketing agencies traditionally focus on the marketing and sales side, not necessarily the fulfillment side. If you get a good agency, you’ll get someone who can do both, or sometimes you just have to find a specialist in each direction.

Other people hire digital marketing agencies for more traditional marketing things that we think of, like website design, right? You want a new website, maybe you want to show up on Google search for your business. Maybe you want SEO. A lot of people hire digital marketing agencies to do that kind of work as well.

Oftentimes when you’re building a website, you need graphics, right? You need a new logo, new brand board, all those kinds of things.

And yet still some people hire digital marketing agencies for social media. They do it because they want someone to run their Facebook page or their Instagram account or their YouTube channel. So there are digital marketing agencies that focus a lot on traffic and social media.

There are also agencies that are just specifically paid traffic. So they are ads. So a Facebook ad agency or a Google ads agency.

Okay. And then again, there are digital marketing agencies that do it all. The one last piece that maybe I haven’t talked about yet, some agencies will do it, some won’t, is the copy. Copy is so incredibly important and that is sprinkled everywhere, whether it’s in your content, in your social media, on your ads, in your funnels. A lot of digital marketing agencies will have a copywriter on staff, some will ask that you deliver your own copy.

So that’s kind of another sort of specialized subset in the agency world. And lastly, can’t forget video. Some digital marketing agencies will have a video team and they will do all your video editing. Others will fly out to you and produce the content. Sometimes though you may need to find an agency that does exclusively that.

So what do I do in my business? My business right now has an internal agency for most of the pieces. I have an internal agency that handles the copy, the funnel building as well as the fulfillment. So that’s kind of all the stuff and the social media, I should say that too social media. So all of those aspects are done internally on my team with people that I’ve hired, either as employees or contractors.

I have a third party outside agencies helping me in two key areas, one with video and one with ads.

Those are easy things that happen in a business that can kind of be separated out. Sometimes it’s hard to separate out when you’re building funnels and fulfillment. All that kind of stuff just starts to mush together. And it’s really hard to work with an outside agency because day to day things change, you pivot. Whereas ads and video content can often easily be outsourced because the boundaries are really clear.

All right, so you are a startup. Maybe you are looking to hire an agency. The first thing I would ask you is what you love to do and what do you hate to do? Because some people actually like being on social media. They enjoy figuring out what kind of content would be cool and they feel nervous about putting that job in somebody else’s hands because they want to make sure their voice is consistent. and on brand.

If that’s you, obviously as the business owner, you can’t be doing all your own social media. But what you can do is create an internal social media team. Some people call it like a social listening team and engagement team where you have people that are really bought into your culture, bought into your voice. bought into your business. And so they’re out there as your social media voice. Okay?

So in that case, I would not outsource your social media to an agency. I would build an in-house team. If you are the kind of person who loves building funnels, you may want a funnel builder because chances are if you are building lots of funnels and creating lots of offers and always trying new things, it’s going to get very, very expensive to have a third party agency constantly doing that for you.

On the other side, if you’re the kind of person that’s like, you know what, I just want to focus on one or two really amazing funnels and then I want to go out and teach and speak and write my book and do all that kind of stuff and you’re not really into the Internet marketing game. I would say it’s totally worth paying an agency to build those funnels for you to maintain those funnels for you to optimize those funnels for you so that you can focus on the things that you love to do.

Other people are like, okay, I can build the funnels, but I just don’t want to do the ads. Ads are super easy to outsource because it’s very clear. A good ads agency will connect with whoever your funnel builder is to make sure that the funnel is optimized before you run the ads.

If they’re not asking about optimizing the funnel, then they’re not a good ads agency and run for the hills.

I think that everybody should have an in-house copywriter. Even though I know a lot of agencies come with copywriters. I think it’s really, really helpful when you have someone who gets to know your voice and who can write as you, because writing is one of the things that you do most. So those are kind of my ideas.

If you are going to build a completely internal team, you will need a copywriter. You will need a funnel builder. This is someone who can do ClickFunnels work or whatever program you use. You will need a designer. This will be someone who can do things like logos, course logos, maybe pdfs if you’re delivering worksheets in a course. So any sort of graphics assets, you’ll probably need a videographer, video editor of some kinds who can edit out your video content or even produce it.

And then you’ll need a social media team. A team that’s producing the content, distributing the content and also listening to the customers out there in groups and in private messages and on comments to make sure that you understand the pulse of your customer. So that’s what I would do if I was going to build an internal team.

And I know the next question is how much is this all going to cost? And it really, I mean it’s just all over the map. I could start with some easy numbers. So if you are going to outsource your ads, for example, Facebook ads, you can find providers who will do it for a thousand dollars a month. You can find providers who will do it for $5,000 a month.

A lot of times when you start running a lot of money for ads, you’re going to notice that people are wanting a commission as well. Bonuses, royalties, things like that. So that’s pretty common with ads agencies.

Video production. You can spend very little and just have someone be an editor, you know, a couple hundred to a couple thousand dollars a month. Or you can have someone that you have on retainer for about $5,000 a month where they produce your videos, edit them, create your ads, and really just work to support your business from a video standpoint.

Social media managers, if you’re hiring, can be, you know, there again all over the map, $500 to $2,000 a month. It really depends. If you hire a specialist on Instagram, you could pay $2,000 a month just for the Instagram growth.

If you’re hiring more of a social media virtual assistant, you may be able to pay $2,000 a month and have her kind of just manage all the channels. So it really, really depends on whether you’re going for aggressive growth hacking techniques or you’re looking for someone who can distribute content and engage with your audience, but you’re not looking for that massive growth really, really fast.

Copywriters on retainer…. they can be expensive. They can be pricey. I mean, it’s not uncommon to pay a $2,000 a month, $3,000 a month for someone to do your emails and your Instagram captions and your ads. Oftentimes, copywriters won’t do a retainer package for sales funnels just because there is a lot of work. They’ll charge per piece. So they’ll charge you anywhere from $500 to $10,000 for a sales letter. It just depends on how good they are and what they do.

When I was doing just copy work, I was charging about $2,000 to write a sales letter. That was kinda my price point. So I was pretty reasonable at the time.

So let’s talk about funnel builders. Funnel builders, you know, again, you’ll get funnel builders who will just build you a funnel for three grand or build you a funnel for five grand. Or you can find a funnel builder who wants to be on retainer and expect to pay them four to $5,000 a month if you’re doing a lot of funnel building.

If you’re only doing a little funnel building, you might be able to get away with an online business manager or a tech virtual assistant, and they will charge you between two and $3,000 a month to kind of manage all your tech, right? Not just your funnels, maybe it’s your email marketing, your WordPress site, et Cetera, et cetera.

So, what do I look for when hiring? So I have chosen to do the specialist route where I’m looking for specialists in certain areas and that’s partly because in my background I’m very, very good at a lot of things and I have a team that’s very good at a lot of things so I don’t need someone who can just do everything.

I want super specialized help. So I needed to get to 10,000 followers on Instagram. So I hired an Instagram expert. I need really, really good on-brand video. I hired the video guy. so I do the specialist route.

If you are a small business and you don’t have, you know, 20 to $30,000 a month to spend on specialists in digital marketing and yes, it’s very expensive. Then I would definitely look for a comprehensive digital marketing agency that does it all. You’re still gonna pay probably five to $7,000 a month for them. If they’re really going to do it all, copywriting, funnel building ads, the whole nine yards, like don’t expect that to be less. But you won’t have to worry, they will be kind of doing the whole thing project managing the whole thing, and then you can really keep most of your digital marketing outsourced and only hire internally for things like customer support.

Obviously, there are multiple ways to skin a cat. If you are a digital marketing agency, you will stand out in the sea of digital marketers if you do more than the average. I know for me, I was building course materials in addition to the funnels and I was doing ads and copy and so it was really a one-stop-shop. People loved it. They just talked to one person and my team and my agency handled everything. That’s very, very compelling and it also makes it likely that they’re going to hire you.

If you’re an agency, but you want to be specialized, get really, really, really good at one particular thing. It’s a little easier to scale when you’re an agency that’s a specialist. Let’s say it’s Instagram because your process gets really tight. Whereas when you’re a comprehensive digital marketing agency, every client’s different. So, you know, there’s a lot of factors involved, so I hope this is helpful. I hope this is helpful for anyone who is thinking about hiring a digital marketing agency, bringing a team onboard.

This is stuff I love. I plan to talk more about it because I know everybody needs to either hire a digital marketer or be when themselves if you’re going to make it in the online space. As always, I appreciate you guys. Talk to you soon.

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